Local Listings

10 Tips For Creating and Optimizing your Google My Business Page

Google, a company that has become a verb. Google has changed the way people look for information, and sometimes makes me question why I even went to college when everything I ever could need to know is a quick search away. Google has a multitude of tools, from document sharing to e-mail hosting, to help anyone navigate life in this increasingly digital world. Gone are the days of the yellow pages in the phone book. Now, when anyone is looking for a local …

10 Tips For Creating and Optimizing your Google My Business Page Read More »

Tried-n-True Link Building Strategies for Local Businesses

When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. Backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of experts prioritize link building for their local business clients. We couldn’t agree more with this. That’s why we help local businesses …

Tried-n-True Link Building Strategies for Local Businesses Read More »

The Complete Guide to SEO for Images

Image optimization SEO isn’t what it used to be. Google is search engine leader who not only wants a deeper meaning but also to experience the thrill of speed. In this guide, I’m going to show you how to give your site an image SEO makeover. In this post, I’m going to not only teach you about alt text for images SEO but also how to serve up mobile-first optimized images (now that page speed is a ranking factor). We’ll also cover XML …

The Complete Guide to SEO for Images Read More »

Viaeva Small Business Consulting | Norfolk, VA What are Listings and Why Do They Matter?

6 Reasons Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a customer, how likely are you to give this …

6 Reasons Your Local Business Listings Need to Be Accurate Read More »

Viaeva Small Business Consulting | Norfolk, VA | 3 SEO Tips to Improve Your Keyword Research

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings. NameAddressPhone number+Website These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to …

What are Listings and Why Do They Matter? Read More »