Digital Marketing

The Changing Path to Purchase

It’s no understatement that the recent explosion of digital has changed our lives. Spending a little time on our phones before going to sleep is a nightly ritual, and the beeping or buzzing of those phones wakes us up in the morning. Our devices are portals to the connected world, and they’re always less than an arm’s length away. So of course, digital has shaped the path to purchase for today’s consumer as well. Pre-digital’s path to purchase Let’s travel back in time for …

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roi metrics digital advertising | norfolk, va

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads. Here are a few of the key metrics to track that will help you measure success and determine ROI: CPA – …

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the future of digital marketing | Norfolk, VA

What is the future of marketing?

Some people think that the future of marketing will be through artificial intelligence, while others believe that influencers are the key. Marketers have many ways to see marketing in the future, but what is for sure is that it will be mostly digital! Nowadays, digital marketing is composed of AdWords, advertising, marketing automation, blogging, and mobile marketing. The marketing digital connects you with your customers in a way that was previously unimaginable. Automation Over the years all digital platforms are perfecting and becoming more …

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