10 Tips For Creating and Optimizing your Google My Business Page

Google, a company that has become a verb. Google has changed the way people look for information, and sometimes makes me question why I even went to college when everything I ever could need to know is a quick search away. Google has a multitude of tools, from document sharing to e-mail hosting, to help anyone navigate life in this increasingly digital world. Gone are the days of the yellow pages in the phone book. Now, when anyone is looking for a local …

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Tried-n-True Link Building Strategies for Local Businesses

When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. Backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of experts prioritize link building for their local business clients. We couldn’t agree more with this. That’s why we help local businesses …

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The Complete Guide to SEO for Images

Image optimization SEO isn’t what it used to be. Google is search engine leader who not only wants a deeper meaning but also to experience the thrill of speed. In this guide, I’m going to show you how to give your site an image SEO makeover. In this post, I’m going to not only teach you about alt text for images SEO but also how to serve up mobile-first optimized images (now that page speed is a ranking factor). We’ll also cover XML …

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The Changing Path to Purchase

It’s no understatement that the recent explosion of digital has changed our lives. Spending a little time on our phones before going to sleep is a nightly ritual, and the beeping or buzzing of those phones wakes us up in the morning. Our devices are portals to the connected world, and they’re always less than an arm’s length away. So of course, digital has shaped the path to purchase for today’s consumer as well. Pre-digital’s path to purchase Let’s travel back in time for …

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roi metrics digital advertising | norfolk, va

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads. Here are a few of the key metrics to track that will help you measure success and determine ROI: CPA – …

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mobile page speed | norfolk, VA

Understanding and Optimizing Your Website Speed

What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com. But how long do most websites take to load? …

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that Instagram is the #1 platform for getting post engagement. That means that if you want to establish a relationship with your client base (which you do), then you’re …

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the future of digital marketing | Norfolk, VA

What is the future of marketing?

Some people think that the future of marketing will be through artificial intelligence, while others believe that influencers are the key. Marketers have many ways to see marketing in the future, but what is for sure is that it will be mostly digital! Nowadays, digital marketing is composed of AdWords, advertising, marketing automation, blogging, and mobile marketing. The marketing digital connects you with your customers in a way that was previously unimaginable. Automation Over the years all digital platforms are perfecting and becoming more …

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local seo audit | Norfolk, VA

How to Perform a Local SEO Audit for Your Business in 12 Steps

Businesses on page two of the Search Engine Results Page (SERP) might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza, so you get on your phone and do a search. Google presents its top three local options in the “Snack Pack” and 10 other organic results. You pick one, make a call or pop in the pizza joint. If you’re the local pizza joint, you want and …

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Facebook and Google Adversting | Norfolk, VA

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend. “If I were to provide one tip to people who are using social media, it would be this — don’t be …

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