roi metrics digital advertising | norfolk, va

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how your target audience interacted with your ads. Here are a few of the key metrics to track that will help you measure success and determine ROI: CPA – …

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mobile page speed | norfolk, VA

Understanding and Optimizing Your Website Speed

What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. In a world where people have come to expect instantaneous results, faster is better. In fact, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds, according to surveys done by Akamai and Gomez.com. But how long do most websites take to load? …

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5 Reasons You Need Instagram for Your Business

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement The data shows that Instagram is the #1 platform for getting post engagement. That means that if you want to establish a relationship with your client base (which you do), then you’re …

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the future of digital marketing | Norfolk, VA

What is the future of marketing?

Some people think that the future of marketing will be through artificial intelligence, while others believe that influencers are the key. Marketers have many ways to see marketing in the future, but what is for sure is that it will be mostly digital! Nowadays, digital marketing is composed of AdWords, advertising, marketing automation, blogging, and mobile marketing. The marketing digital connects you with your customers in a way that was previously unimaginable. Automation Over the years all digital platforms are perfecting and becoming more …

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local seo audit | Norfolk, VA

How to Perform a Local SEO Audit for Your Business in 12 Steps

Businesses on page two of the Search Engine Results Page (SERP) might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You know the drill—you want pizza, so you get on your phone and do a search. Google presents its top three local options in the “Snack Pack” and 10 other organic results. You pick one, make a call or pop in the pizza joint. If you’re the local pizza joint, you want and …

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Facebook and Google Adversting | Norfolk, VA

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on social platforms is well worth the spend. “If I were to provide one tip to people who are using social media, it would be this — don’t be …

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Review Management | Norfolk, VA

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive. …

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How to respond to negative reviews, Norfolk, VA

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! Make potential clients see the light with these four steps: 1: Apologize 2: Promote 3: Get …

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Viaeva Small Business Consulting | Norfolk, VA What are Listings and Why Do They Matter?

6 Reasons Your Local Business Listings Need to Be Accurate

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out that you have been given the wrong information about where a business is located. As a customer, how likely are you to give this …

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Viaeva Small Business Consulting | Norfolk, VA | 3 SEO Tips to Improve Your Keyword Research

What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings. NameAddressPhone number+Website These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to …

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